David Geller Associates
In an industry where pennies make a difference, clients benefit from our expertise and long-term relationships...
Taste of Home
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Taste of Home
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About Us
For over 50 years we’ve continually created new ways for direct marketers to advertise effectively and profitably.
The National
American Profile
Sudoku
Newsmax
DGA was founded over 50 years ago by Mike Shapiro as a magazine representative and buying agency. Today we are engaged in all facets of direct marketing. As the pioneers of “remnant” print media buying, we are the go-to agency for strategic planning and budget optimization. We have a proven track record of developing our clients from startup advertisers into highly successful and profitable direct response marketers.
The National
American Profile
Sudoku
Newsmax

Services
We enable our clients to reach over 300 million prospects per month in print advertising.
We guide our clients in expanding their market reach and in maximizing their advertising ROI. Our services include: strategic planning, targeting, media placement and printing.

The National
American Profile
Sudoku
Country Woman


Services

STRATEGIC PLANNING

When you are ready to plan your marketing campaign, allow the experienced management team of DGA to prepare an affordable marketing proposal based on our expertise and knowledge.


TARGETING

If the product or service you are marketing is geared toward a particular demographic profile, DGA has many solutions and options that will enable you to utilize your marketing dollars effectively through channels that will target your needs.


MEDIA PLACEMENT

Before you place your print advertising, let DGA show you our buying power. Contact us with your advertising requirements and profiles and we’ll promptly customize a plan to review with your marketing team.


PRINTING

As one of the largest insert print brokers, allow us to price your next print campaign. Benefit from DGA who is buying “billions” of printed inserts per year. Our strength and negotiating skills in turn assure a volume savings to you.





Media
As a major DR media representative, we buy hundreds of millions of circulation each year in national, regional and local markets.
Readers Digest
Parade
Star
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Our relationships and capabilities extend to magazines, newspapers, mass media as well as alternative media. Some of the publications we work with: Parade, Star, Mary Janes Farm, TV Guide, Taste of Home, American Profile, ...

Readers Digest
Parade
Star
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Services

MAGAZINES

DGA has longstanding relationships with a broad list of national consumer magazines. We strategize with our advertisers and our publications to develop and execute print media plans that optimize marketing budgets and encompass a monthly marketplace of over 200 million consumers.


NEWSPAPERS

Reach over 40 million subscribers daily! Our newspaper division can guide you in sending your message to a specific audience with a selection of 250 plus newspapers throughout the country. Whether you are targeting metropolitan or rural markets, our expertise and our proven media outlets will maximize your advertising ROI goals.


MASS MEDIA

DGA has long recognized the low-cost high-volume mass media business. We have guided our clients to successfully develop and efficiently implement marketing campaigns using mass media as a cornerstone. This category of media can access up to 300 million customers per week and offers countless possibilities of market segmentation, targeting, and testing.


ALTERNATIVE MEDIA

DGA is multi-faceted. We have developed integrated programs that encompass package inserts, card decks, and catalog blow-ins with extensive resources that have been consistently successful outlets year after year.





Clients
Our clients represent a cross-section of the direct response marketplace.
Life Alert, Consumer Cellular, Blair Fashions, Bradford Exchange, Silver Star Brands, Serovital, Walter Drake, Harbor Freight Tools, Hair Max, Mutual of Omaha, Life Extension, Figis, Hydroxycut, Publisher’s Clearing House, Concorde Collections, Beauty Solutions, ... Contact us to find out how we can help you!
Life Extension
Consumer Cellular
Hair Max
PCH

Clients
T 212 455 0100
Sales@DavidGellerAssoc.com
F 347 230 8852

David Geller Associates, Inc
110W 40th Street
Suite 1101
New York, NY 10018


MANAGEMENT TEAM

Joanne Sausto
Partner
JSausto@DavidGellerAssoc.com
212 455 0123

Wanda Zarrillo
Partner
WZarrillo@DavidGellerAssoc.com
212 455 0117

Katherine Zito
Partner
KZito@DavidGellerAssoc.com
212 455 0110


SALES ASSOCIATES

Wendy Feuer
WFeuer@DavidGellerAssoc.com
212 455 0107

Wanda McEachern
WMcEachern@DavidGellerAssoc.com
212 455 0128

Stacey Iliopoulos
Stacey@DavidGellerAssoc.com
212 455 0106
TV Guide
VFW
USA Today
TV Weekly